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BoolQ / do you have to pay to watch the itv hub

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do you have to pay to watch the itv hub
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The service started out as a website before being extended to television and other platforms. Initially the website version used Microsoft Silverlight as opposed to Adobe Flash (used by BBC iPlayer and Channel 4's 4oD) and Windows Media Video. ITV adopted Flash for its player on 15 September 2009. In November 2009 the website was revamped again improving navigation as well as making the site more visually appealing. The service is free to use funded by pre-, mid- and post-roll adverts. Previously users have been able to use ad-blocking software to skip the adverts shown. During Summer 2010, the ITV website was upgraded to detect ad-blocking software. Video is sent at multiple bit rates and uses adaptive technology in the player to best determine rate based on users connection.

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