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MMLU-Pro / 5931 / Which guerrilla marketing technique involves the spreading of a message about a…

Problem

Answer published by the source. Consult the official source to check your work against its answer.

question

Which guerrilla marketing technique involves the spreading of a message about a product issue or service through online peer-to peer communication?

category

other

options

  1. Ambient marketing
  2. Fan pages
  3. Flash mobs
  4. Stealth marketing
  5. Grassroots marketing
  6. Buzz marketing
  7. Experiential marketing
  8. Street activities
  9. Undercover marketing
  10. Viral campaigns

src

ori_mmlu-public_relations

Discussion

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Source and history

Official source

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