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MMLU / An example of a segmented market would be:

Problem

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question

An example of a segmented market would be:

choices

  1. Phillips marketing its product to all residents of the European Union with one marketing mix based on the concept 'Sense and Sensibility'.
  2. High-income and low-income consumers being treated the same at Marks and Spencer (M&S).
  3. A garden nursery seeing residents of urban areas and rural areas as one market needing trees.
  4. Honda separating its potential customers into economy car buyers and luxury car buyers.

subject

marketing

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