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MMLU / In the _________ stage in the adoption process, consumers become aware of the…

Problem

Answer published by the source. Consult the official source to check your work against its answer.

question

 In the _________ stage in the adoption process, consumers become aware of the new proposition. They have little information and have yet to develop any particular attitudes towards the product. Indeed, at this stage consumers are not interested in finding out any more information.

choices

  1. Persuasion
  2. Confirmation
  3. Knowledge
  4. Implementation

subject

marketing

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