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MMLU / ____________ is also a form of sponsorship and represents a relationship between…

Problem

Answer published by the source. Consult the official source to check your work against its answer.

question

 ____________ is also a form of sponsorship and represents a relationship between film/TV producers and managers of brands. Through this arrangement, brand managers are able, for a fee, to present their brands 'naturally' within a film or entertainment event. Such placement is designed to increase brand awareness, develop positive brand attitudes, and possibly lead to purchase activity.

choices

  1. Brand placement.
  2. Field marketing.
  3. Exhibition.
  4. Viral marketing.

subject

marketing

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Official source

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