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MMLU / Why is market segmentation carried out?

Problem

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question

Why is market segmentation carried out?

choices

  1. To break down large markets into smaller markets.
  2. To provide an opportunity to surpass competitors.
  3. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
  4. To allow the achievement of greater market share.

subject

marketing

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Source and history

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