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MMLU / Early theories of mass communication suggested that audiences were passive…

Problem

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question

Early theories of mass communication suggested that audiences were passive recipients of media messages and thus vulnerable to manipulation. Which of the following best describes current thinking?

choices

  1. Audiences are more vulnerable and passive than ever before.
  2. Television viewing, in particular, creates increased activity in the right hemisphere of the brain.
  3. Active receivers are not uniformly affected by mass communication messages.
  4. Technology has led to increasingly passive recipients at the ends of message transmission systems.

subject

public_relations

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