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MMLU / Your client has asked you to develop a public relations campaign to promote a…

Problem

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question

Your client has asked you to develop a public relations campaign to promote a college tuition savings program using new technologies. What is the most appropriate first step?

choices

  1. Research pricing and development costs for different services.
  2. Develop a survey to discover which factors impact families' savings.
  3. Conduct a situation analysis to gain a better understanding of the issue.
  4. Hold a focus group to determine which messages are most effective for the program.

subject

public_relations

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